WOOLWORTHS has launched Farmers’ Own milk in eight supermarkets across the Mid North Coast as part of a trial that will see local dairy farmers supply milk directly to the retailer for the first time.
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Farmers’ Own milk is available now at supermarkets in Taree, Tuncurry, Forster, Gloucester, Lakewood, Lake Cathie, Port Macquarie and Kempsey with the aim to range it across NSW in coming months.
“We are trialling a direct relationship with the Manning Valley dairy farmers to give farmers a better deal for their milk and customers a great new product range,” general manager of fresh food at Woolworths Ziggy Kwarcinski said.
“We’ve worked closely with farmers to develop a product that tastes great and gives transparency from shed to shelf.”
