MidCoast Council and Destination NSW's promotion of Barrington Coast is disjointed

Barrington Coast is divided in new Destination NSW and MidCoast Council tourism campagin
Barrington Coast is divided in new Destination NSW and MidCoast Council tourism campagin

Gloucester is featured as part of Barrington Coast in a new Destination NSW spring tourism campaign, encouraging people to holiday and spend money in the region. However, it's a little disjointed in the delivery.

MidCoast Council's Destination Management team has joined the 20 local government areas (LGA) taking part in the multi-faceted Now's the Time to Love NSW campaign showcasing a range of the State's attractions.

The Barrington Coast destination is a part of an experience themed digital campaign that uses targeted social media advertising to connect people with the areas of the Mid Coast region based on their interests.

But as the Destination NSW website is run by the State Government, Gloucester sits under the Upper Hunter region as it does for the State electorate.

That means on the website the Mid Coast LGA region is broken into two areas with Taree and Forster falling under North Coast and Gloucester being listed in the Hunter region, specifically under Barrington Tops.

For the campaign, the Destination NSW website is running a NSW in Spring section which breaks down the LGAs based on things people like to do.

Barrington Coast is featured in the Adventure and Walks and Wildlife Encounters sections.

Under Adventure (Water Activities), the Barrington Coast link takes the viewer the Taree and Forster area despite the first activity listed being Barrington Outdoor Adventure Centre.

In the Walks and Wildlife Encounters, the link heads to the Gloucester page, however, none of the activities listed are from the Gloucester region.

On the Destination NSW website Gloucester is listed under the Hunter Valley with a photo taken about Carson's Lookout.

On the Destination NSW website Gloucester is listed under the Hunter Valley with a photo taken about Carson's Lookout.

MidCoast Council's growth, economic development and tourism manager, Deb Tuckerman said council is aware of the issue and has been working with Destination NSW to correct it.

"Council has met with Destination NSW about Gloucester being listed under a different region to the former Great Lakes and Manning Valley areas and we'll continue to liaise with the department to ensure appropriate representation of the Barrington Coast on the website," Ms Tuckerman explained.

She believes the campaign is an important boost to help reinvigorate the region's tourism industry by targeting 4.6 million potential travellers.

The campaign was launched on Tuesday, September 8 and due to COVID-19 travel restrictions, it will target only NSW and ACT residents over an eight week period.

To find out more about the state wide campaign, visit www.visitnsw.com/nsw-in-spring