Gloucester Advocate
Tuesday, 5 December 2023

5 quick tips for new business websites

5 quick tips for new business websites
5 quick tips for new business websites

This is partner content for White Peak.

With well over one billion websites on the web, creating a brand new and innovative business site can be challenging. Fortunately, with website design platforms like WordPress, a lot of the main hindrances can be easily avoided.

1. Make it visual

It is fair to say that if you click on a website, you want to be greeted with suitable visuals. When building your website, make sure to pick a theme that matches your site and is easy to navigate.

Likewise, use complementary graphics to your business's purposes and product listings so your customers can see exactly what they're buying.

Also on the visual front, make sure you select legible and suitable fonts for your display text. You don't want to invest the hard work into creating a functional website only for your customers to struggle to read any of the content.

2. Remember mobile-friendliness

Mobile browsing is constantly on the rise and shopping is no exception. For this reason, you should ensure you use a responsive website design that can adapt to fit smaller screens in a way that is pleasing to the eye. This also means the website should load and display on mobiles quickly.

In fact, research from Google has found that 53 per cent of website visits through a mobile are left if the page takes more than three seconds to load.

Therefore, it is important that your business site responds well to the mobile device visually and in terms of load speed to avoid losing potential customers.

3. Use a suitable eCommerce platform

If you are selling products or services through your website, it is important to make sure that you are using a suitable eCommerce platform for your needs.

If you are a beginner or not too comfortable using web development tools yourself, sticking to platforms such as Woocommerce and Shopify is a safe approach.

These platforms offer basic shopping functions with the option for extensions and scaling if you need it.

On the other hand, if you are confident in web development or have a professional on hand, platforms such as Magento are suitable for larger businesses and more complex and specific functions.

4. Quality not quantity

Although you may have a lot of ideas, avoid pushing out too much content or overloading your website pages.

Providing engaging and suitably written content can be a great opportunity for interacting and informing your customers. It can also be beneficial for your SEO rankings.

On the other hand, irrelevant or too many different blog posts or content can produce the opposite effect by confusing and bombarding your customers.

5. Clear information

Typically, your website should be simple and easy on the eye, with key information such as the contact details, categories and calls to action being clearly presented.

This makes your website easy to navigate and more appealing for your consumer. Stripping away heavy or unnecessary elements can also improve your website's load speed.

Final thoughts

Overall, choosing the most suitable eCommerce platform for you and your business can help take away unnecessary headaches. By implementing these simple tips to your website, you can improve the overall consumer experience.