While the first MidCoast Council Destination Management Plan, developed and endorsed in 2017, focused on getting the Barrington Coast brand into the market, the new document sets the direction for and prioritises sustainable growth of the visitor economy to 2030 and beyond.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
The latest destination management plan, which has a greater focus on industry and experience development, was endorsed during the March 20 council meeting.
It presents objectives, measures and actions focused on three themes:
- Creating a vibrant and viable visitor economy
- Inclusivity and shared benefits
- Balancing the needs between growth and sustainability
MidCoast Destination Management Plan Review Reference Group (DMPR reference group) chair and mayor, Claire Pontin explained the document was a revised edition of the previous management plan.
"We believed this was very successful," Cr Pontin said.
"We had a reference group which helped us through this process," she said.
"We had a whole lot of industry people who steered us through that process and made comment on various drafts of the plan
"The notable change this time around is whereas the first plan was focussed on getting the branding of Barrington Coast known out there and drawing people to the area - which we all know is very successful - this plan is about working with industry providers and trying to provide more experiences and opportunities for local businesses to tap into that tourist market.
"We are very pleased to see that go ahead and thank all the staff who were involved in that process."
Jeanene Duncan
Jeanene has more than 40 years experience as a regional and rural journalist starting at The Land Newspaper. She also worked for Stock Journal Newspaper (SA), McPherson, Fairfax newspapers and Rural Press, and contributed to various magazines.
Jeanene has more than 40 years experience as a regional and rural journalist starting at The Land Newspaper. She also worked for Stock Journal Newspaper (SA), McPherson, Fairfax newspapers and Rural Press, and contributed to various magazines.
